delete The Tobacco Advertising and Promotion Act 2002 (Commencement No. 3) (Amendment and Transitional Provisions) Order 2003
This Statutory Instrument commences provisions of the Tobacco Advertising and Promotion Act 2002, setting dates for when sections 2, 3, 9, 10, and 19 come into force. It provides exceptions for tobacco advertisements in retail locations and websites where products are sold, and establishes transitional provisions for 'brandsharing' arrangements where non-tobacco products use the same or similar names/emblems as tobacco products. The transitional period runs from February 2003 until regulations under section 11 are made.
This regulation restricts voluntary commercial speech and advertising between consenting parties. The brandsharing provisions themselves reveal the arbitrariness of the underlying ban—if sharing brand names between tobacco and non-tobacco products truly caused harm sufficient to justify prohibition, there would be no transitional exemption. Advertising bans treat adults as unable to evaluate marketing claims, while the retail location exception undermines any public health rationale. Such regulations also create barriers to entry that benefit established tobacco companies by limiting competition through advertising, rather than price and quality. The compliance costs and market distortions imposed on legitimate businesses cannot be justified by paternalistic assumptions about consumer decision-making.