keep The Tobacco Advertising and Promotion Act 2002 (Commencement No.7) Order 2004
A commencement order bringing into force provisions of the Tobacco Advertising and Promotion Act 2002 on specified dates. Section 2 (tobacco advertisements in retail premises) comes into force on 21st December 2004, with other advertising provisions commencing 31st July 2005. Sections 3, 9 and 10 are also commenced on 31st July 2005.
This is a commencement order that merely activates provisions of the parent Act on specific dates. The underlying policy question is whether tobacco advertising restrictions are justified. While tobacco advertising restrictions do restrain commercial speech, they represent a legitimate response to documented market failures: tobacco addiction creates substantial negative externalities including healthcare costs and lost productivity. Adults remain free to purchase and consume tobacco; the restriction merely limits promotion of a harmful product. The health costs from increased smoking would likely exceed any economic benefit from allowing unrestricted tobacco advertising. Deleting this order would not repeal the Act itself, merely create legal uncertainty about when its provisions take effect.